According to Statistic Brain, 67% of people who have a gym membership never go to the gym. That said, boutique fitness studios are rising in popularity as members seek engaging interactions and a greater sense of community – along with achieving their fitness goals. Building upon the success of Krav Maga Academy, which was profitable in 2015 and 2016, a new offering called Fit Hit is coming to the Chelsea/Flatiron neighborhoods in New York City. Fit Hit aims to empower clients by using the proven Krav Maga curriculum without person-to-person combat. The company believes a more individualized, fitness-first model that eliminates combat will appeal to a much broader audience, allowing clients to achieve their fitness goals while still learning useful self-defense skills in a high-energy, fun, and safe environment.